About Us

Buckley Sports Management is a sports agency specializing in ice hockey. At the earliest stages of an agent-client relationship the goal is to provide timely, relevant, and insightful information to the client to help guide them toward the path that best suits their long-term goals, in both hockey and life.

It is BSM's firm belief that in order to achieve long-term success as a professional athlete, all early career-related choices must be well thought-out. As a client progresses, Buckley Sports Management provides many hockey and non-hockey-related services including, but not limited to, draft preparation, contract negotiation, tax preparation and financial planning.

In summary, Buckley Sports Management takes tremendous pride in providing complete, personal services which allow clients to focus their time and energy on playing hockey and reaching their career goals.

Jerry Buckley

Founder / CEO

Jerry Buckley founded Buckley Sports Management in 2006 and has since established BSM as a well-respected worldwide agency for professional player representation.

A native of Needham, Massachusetts, Jerry spent nearly a decade in nearby Chestnut Hill, where he attended Boston College’s Carroll School of Management, from which he graduated in 1995, and later Boston College Law School, as a member of the class of 1999. Jerry was officially admitted to the Massachusetts Bar Association in 2000.

Before Jerry ever became an accomplished college scholar and NCAA hockey player, he was an NHL draft selection. With the 84th overall pick in the fourth round of the 1990 National Hockey League Entry Draft, the Boston Bruins drafted Jerry, who would go on to Boston College, where he served as team captain in his senior season. After graduating, Jerry played one season in the East Coast Hockey League before returning to BC to begin Law School.

Jerry began his legal sports career in 1997 as a member of the Pro Athletes Management team in Boston. At PAM, Jerry assisted in the representation of many hockey talents, among them Keith Tkachuk, Bill Guerin and Mike Eruzione.

Tony Voce

Director of Player Development & Recruiting

Tony's background as a former professional ice hockey player and his success in various levels of hockey make him a valuable addition to the team.

Tony's journey in hockey started with a successful youth hockey career, culminating in his participation in the U.S.A. Hockey Nationals. He then attended Lawrence Academy in Groton, Mass., where he graduated as the school's all-time leading scorer. Tony's passion for hockey and his talent led him to play college hockey at Boston College, a renowned Division I powerhouse.

During his four years at Boston College, Tony's achievements were outstanding. He contributed significantly to the team's success, including helping them win a National Championship during his first year. He was a key player, leading the team in goals three times and in points twice, which places him among the all-time leaders in B.C. history. His exceptional performance earned him recognition as an AHCA First Team All- American and a finalist for the prestigious Hobey Baker Award. In 2022 he was inducted into the Boston College Hall of Fame.

After college, Tony's journey continued in the AHL as part of the Philadelphia Phantoms, the AHL affiliate of the Philadelphia Flyers. He was an integral part of the team's success, being a top goal-scorer and leading the Phantoms in scoring during the 2005-2006 season. His professional hockey career extended both in the U.S. and Europe before he eventually retired from playing back in his hometown, Philadelphia.

Given Tony's extensive experience and success in hockey, he has built a vast network of contacts throughout the prep, junior, college, and professional ranks. His ability to develop players' skills, impart his knowledge of the game, and guide them through their careers will undoubtedly make him an invaluable asset in his new role. His expertise and dedication in nurturing and recruiting talent, helping young players reach their full potential and achieve success in their hockey careers.

Timo Pärssinen

European Partner (CEO of 3Goals Promotion)

Meet Timo Pärssinen, the CEO of 3Goals Promotion, SJRY's registered hockey agent, and a proud father of four hockey-playing sons.

Pärssinen's playing career is legendary, spanning 422 League games, 235 games in the Swedish Premier League, NHL and Swiss League appearances, and two World Cup silver medals. He earned accolades such as the SM league points exchange, goal kingship, and the league's rookie of the year during his career.

In 2016, Pärä assumed the helm of 3Goals Promotion's player representation duties from his former agent, Juuso Pulliainen. Having been deeply ingrained in the sport for years, Pärssinen always had a vision of continuing his hockey journey beyond his playing days.

The transition to agency work was prompted by a conversation with Juuso, reigniting discussions that had started during Pärssinen's playing career. With his skates hung up, the timing was perfect.

Pärssinen brings a unique perspective to his role, having experienced agent activities from a player's standpoint. His partnership with Juuso provided invaluable insights into the player-agent relationship. Timely assistance with taxation, insurance, and injury-related matters was always a phone call away through their extensive network.

For Pärssinen, the essence of an agent's role lies in honesty and trust-building. 'In a way, we are working for the player, even though he is our client,' he emphasizes.

Kari Paakkunainen

European Partner

Meet Kari Paakkunainen, a hockey scout with a journey dating back to 1997, renowned for nurturing young talent. His unexpected partnership with Juuso Pulliainen in the mid-2000s marked the beginning of a remarkable career.

Kari's sporting diversity, including lacrosse, fudge, and basketball, adds depth to his scouting expertise. In 2015, he returned to 3Goals Promotion after a decade, maintaining his passion from afar.

Attending 300-400 games annually, Kari specializes in identifying junior talent. He emphasizes the importance of agents in supporting players and their families. His extensive experience allows him to compare past and present players, highlighting the sport's evolution.

As Finland's 40th registered hockey agent, Kari's dedication to honesty and player-centric service shines. 'Trust is paramount,' he says. His commitment inspires trust in the ever-evolving world of hockey.

Arttu Luusuaniemi

European Partner

Meet Arttu Luusuaniemi, Finland's youngest registered hockey agent with SJRY, entering the agent scene in 2014. His own playing career with Oulun's Kärpi came to an unexpected halt in spring 2014, but not before securing championship silver.

An operation on his wrist was meant to keep him off the rink for just a month, but complications extended his sick leave to over three months. Motivation waned as roster cuts took their toll. Arttu made a surprising decision - he'd stop if a medal came. Despite skepticism, he kept his word.

Transitioning to coaching after his playing days, Arttu couldn't resist returning to the action when the season started. He reached out to Juuso Pulliainen at 3Goals Promotion, offering to help. Soon, he found himself working with both younger and older players.

For Arttu, a Rovaniemi native spending his tenth winter in Oulu, genuine care for the player is paramount in an agent's role. Money shouldn't be the driving force; the player's well-being is the priority. Having recently hung up his own skates, Arttu understands players' desires firsthand.

His focus is on strategically positioning players for successful careers, considering the brevity of a hockey career. 'Believe in the player, don't give up in tough times. An agent is practically a lifelong presence,' Arttu emphasizes.